Email marketing remains one of the most effective ways for businesses to connect with their audience, build relationships, and drive sales. In a digital landscape brimming with various marketing channels, email marketing stands out for its direct reach, personalization capabilities, and measurable results. However, to harness the full potential of email marketing, businesses need the right tools.
Email marketing tools are designed to streamline the process of creating, managing, and analyzing email campaigns, offering a range of features to cater to diverse marketing needs. From simple drag-and-drop email builders to sophisticated automation workflows, these tools provide businesses with the resources to execute successful email marketing strategies.
This guide explores some of the best email marketing tools available, highlighting their features, benefits, and suitability for different types of businesses.
Why Email Marketing Tools
Every business can benefit from email marketing tools for the following reasons:
- Reach a large audience: Email marketing allows businesses to reach a large number of people in a cost-effective way.
- Targeted communication: Email marketing tools allow businesses to segment their email lists, so they can send targeted messages to specific groups of people based on their interests, behaviors, and other criteria.
- Measure success: With the help of email marketing tools, businesses can track the success of their campaigns, including open rates, click-through rates, and conversions, allowing them to make data-driven decisions about
GetResponse
GetResponse buy is a comprehensive email marketing platform that offers features such as email list management, automation, A/B testing, template creation, reporting, and more. In addition to email marketing, GetResponse also provides features for landing pages, webinars, and marketing automation. It’s a user-friendly platform that’s designed to help businesses of all sizes reach and engage with their target audience through email marketing.
GetResponse offers a wide range of customizable templates and drag-and-drop tools for email creation, and provides robust reporting and analytics to help businesses measure the success of their email campaigns. The platform offers flexible pricing options to suit the needs of small businesses, as well as large enterprises.
Pricing
GetResponse offers a range of pricing plans tailored to different business needs and stages of growth. Here’s a summary of their current pricing options:
- Email Marketing Plan: This basic plan starts at $19 per month for up to 1,000 contacts. If billed annually, it costs $15.60 per month, and biennially, it’s $13.30 per month. It includes essential email marketing tools like an AI email generator, autoresponders, and unlimited email sends (Freedom Bound Business) (Landingi).
- Marketing Automation Plan: Priced at $59 per month for up to 1,000 contacts, this plan drops to $48.40 per month if billed annually, or $41.30 per month if billed biennially. It offers advanced automation features, webinars, and event-based workflows.
- Ecommerce Marketing Plan: Designed for ecommerce businesses, this plan costs $119 per month for up to 1,000 contacts. The price reduces to $97.60 per month with annual billing and $83.30 per month with biennial billing. It includes features like abandoned cart recovery and ecommerce integrations.
- GetResponse MAX: This plan is aimed at large enterprises and starts at $1,099 per month. It includes premium features, personalized support, SMS marketing, and advanced webinar capabilities.
GetResponse also offers a 30-day free trial to explore their platform’s capabilities before committing to a paid plan (Landingi).
AWeber
AWeber is an email marketing platform that offers features such as email list management, automation, A/B testing, template creation, reporting, and more. It’s designed to help businesses reach and engage with their target audience through email marketing. AWeber provides a variety of customizable templates and drag-and-drop tools for email creation, as well as an extensive library of pre-written content for emails.
Additionally, it offers a range of integrations with other marketing and sales tools, making it easy to integrate with other systems and workflows. AWeber caters to small and medium-sized businesses, and has a range of pricing options to suit different budgets and needs.
Pricing
- Free Plan:
- Includes up to 500 subscribers and 3,000 email sends per month.
- Lite Plan:
- Costs $12.50 per month when billed annually, otherwise $19.99 per month.
- Includes 500 subscribers and 3,000 email sends per month.
- Plus Plan:
- Costs $20 per month with annual billing, otherwise $29.99 per month.
- Unlimited Plan:
- Costs $899 per month.
- Includes all features with no limits on subscribers, email lists, and email sends.
Constant Contact
Constant Contact is an email marketing tool that provides businesses with features such as email list management, template creation, automation, A/B testing, reporting, and more. It’s a user-friendly platform designed to help businesses build and strengthen their relationships with their customers and prospects.
Constant Contact offers a range of templates and drag-and-drop tools to make email creation easy and efficient. The tool also provides a wide range of integrations and third-party apps to enhance its functionality. Constant Contact has plans for small businesses and non-profits, as well as larger enterprises.
Pricing
Constant Contact offers two main pricing plans: Core and Plus.
- Lite Plan:
- $12 – Month
- For more than 50,000 subscribers, a custom quote is required.
- Standard Plan:
- $35 – Month
- Premium Plan: $80 – Month
Mailchimp
Mailchimp is a popular email marketing tool that offers features such as email list management, template creation, automation, A/B testing, reporting, and more. It’s an easy-to-use platform that’s suitable for businesses of all sizes, from small businesses to large enterprises. Mailchimp offers a free plan, as well as paid plans that offer more advanced features. With Mailchimp, businesses can create professional-looking emails, automate email campaigns, and track the performance of their email marketing efforts.
Pricing
Mailchimp offers a range of pricing plans to cater to different email marketing needs. Here are the main options available:
- Free Plan: This plan is suitable for beginners with small contact lists. It includes up to 500 contacts and allows for sending up to 1,000 emails per month.
- Essentials Plan: Starting at $13 per month for 500 contacts and 5,000 emails the pricing scales with the number of contacts, up to 50,000 contacts and 500,000 emails.
- Standard Plan: Starting at $20 per month, this plan supports up to 100,000 contacts.
- Premium Plan: Starting at $299 per month and supports more than 200,000 contacts. designed for large businesses (Website Planet).
Drip
Drip is an email marketing platform that offers features such as email list management, automation, A/B testing, template creation, reporting, and more. It’s designed to help businesses of all sizes build and strengthen their relationships with their customers and prospects through email marketing. Drip provides a range of customizable templates and drag-and-drop tools for email creation, and has robust automation features for sending targeted and personalized emails. Additionally, Drip offers integrations with a variety of e-commerce platforms and website builders, making it easy for businesses to connect their email marketing efforts with their sales and marketing efforts. Drip has plans for small businesses, as well as large enterprises and high-volume marketers.
Pricing
Drip’s pricing structure is based on the number of contacts you have, with prices increasing as your contact list grows:
- For up to 2,500 contacts, the starting price is $39 per month.
- For up to 7,500 contacts, it costs $124 per month.
- For 15,000 contacts, the price is $209 per month.
- For 25,000 contacts, the cost is $409 per month.
- For 50,000 contacts, the price is $699 per month.
- For 75,000 contacts, it costs $949 per month.
- For 100,000 contacts, the price is $1,199 per month.
- For 150,000 contacts, the cost is $1,699 per month.
Drip offers a 14-day free trial to test its features before committing to a paid plan. It includes unlimited email sends across all plans and provides email and SMS marketing capabilities tailored for e-commerce businesses.
ConvertKit
ConvertKit is an email marketing platform designed specifically for bloggers and content creators. It offers features such as email list management, automation, template creation, reporting, and more. ConvertKit provides a range of customizable templates and drag-and-drop tools for email creation, and has powerful automation features to help businesses send targeted and personalized emails to their subscribers.
Additionally, ConvertKit offers integrations with popular website builders, e-commerce platforms, and content management systems, making it easy for businesses to connect their email marketing efforts with their content creation and sales efforts. ConvertKit has plans for bloggers and small businesses, as well as larger enterprises.
Pricing
ConvertKit offers several pricing plans based on the number of subscribers:
- Free Plan: Up to 1,000 subscribers.
- Creator Plan:
- $29/month for up to 1,000 subscribers
- $49/month for up to 3,000 subscribers
- $79/month for up to 5,000 subscribers
- Creator Pro Plan:
- Starts at $59/month and includes additional features like advanced reporting and priority support.
As your subscriber count increases, the cost of these plans scales accordingly. For example, the Creator Plan costs $119/month for up to 10,000 subscribers, $199/month for up to 25,000 subscribers, and $379/month for up to 55,000 subscribers. For larger lists, the price continues to scale up (e.g., $679/month for 105,000 subscribers) (Website Planet)
Campaign Monitor
Campaign Monitor is an email marketing platform that offers features such as email list management, template creation, automation, A/B testing, reporting, and more. It’s designed to help businesses of all sizes reach and engage with their target audience through email marketing. Campaign Monitor provides a wide range of customizable templates and drag-and-drop tools for email creation, and has robust reporting and analytics features to help businesses measure the success of their email campaigns.
Additionally, Campaign Monitor offers integrations with a variety of other marketing and sales tools, making it easy for businesses to connect their email marketing efforts with other systems and workflows. Campaign Monitor has plans for small businesses, as well as larger enterprises and high-volume marketers.
Pricing
Campaign Monitor offers three main pricing tiers for its email marketing services as of 2024:
- Lite Plan:
- Starts at $9 per month
- Designed for smaller campaigns with basic features
- Essentials Plan:
- Starts at $19 per month
- Includes more advanced features suitable for growing businesses
- Premier Plan:
- Costs $149 per month
- Offers comprehensive features, including advanced segmentation and priority support
The pricing varies based on the number of subscribers. For example, for 500 contacts, the cost is around $11 per month, while for 10,000 contacts, the cost is $99 per month. This structure allows users to scale their plans as their subscriber lists grow (Campaign Monitor) (TrustRadius).
Additionally, Campaign Monitor offers a free trial so you can test their services before committing to a paid plan.
ActiveCampaign
ActiveCampaign is a comprehensive email marketing platform that offers features such as email list management, automation, A/B testing, template creation, reporting, and more. In addition to email marketing, ActiveCampaign also provides features for customer relationship management (CRM), marketing automation, and e-commerce. It’s a user-friendly platform that’s designed to help businesses of all sizes reach and engage with their target audience through email marketing and other marketing channels.
ActiveCampaign provides a wide range of customizable templates and drag-and-drop tools for email creation, and has powerful automation features to help businesses send targeted and personalized messages to their customers and prospects. The platform has plans for small businesses, as well as larger enterprises.
Pricing
- Starter Plan:
- 1,000 contacts: $15/month (annual payment)
- 2,500 contacts: $39/month
- 5,000 contacts: $79/month
- 7,500 contacts: $109/month
- 10,000 contacts: $149/month
- Plus Plan:
- 1,000 contacts: $49/month (annual payment)
- 2,500 contacts: $95/month
- 5,000 contacts: $145/month
- 7,500 contacts: $169/month
- 10,000 contacts: $189/month
- Pro Plan:
- 1,000 contacts: $79/month (annual payment)
- 2,500 contacts: $149/month
- 5,000 contacts: $205/month
- 7,500 contacts: $289/month
- 10,000 contacts: $375/month
- Enterprise Plan:
- 1,000 contacts: $145/month (annual payment)
- 2,500 contacts: $255/month
- 5,000 contacts: $375/month
- 7,500 contacts: $479/month
- 10,000 contacts: $589/month
These prices increase with the number of contacts, and ActiveCampaign also offers additional features and services such as SMS marketing and transactional emails at extra costs.
Sendinblue ( Bravo )
Sendinblue is an all-in-one marketing platform that offers features such as email marketing, SMS marketing, landing pages, and marketing automation. It provides businesses with an intuitive platform for creating and managing email campaigns, as well as SMS campaigns, and offers a range of customizable templates and drag-and-drop tools for email creation. In addition to email marketing, Sendinblue also provides features for customer relationship management (CRM) and marketing automation, making it easy for businesses to connect their email marketing efforts with their sales and marketing efforts. Sendinblue caters to small and medium-sized businesses, and has a range of pricing options to suit different budgets and needs.
Pricing
Sendinblue (now known as Brevo) offers several pricing plans to cater to different needs:
- Free Plan:
- Up to 300 emails per day
- Customizable email templates
- Drag & drop editor
- Transactional emails
- SMS & WhatsApp campaigns
- Starter Plan:
- Starting at $9 per month for 5,000 emails
- Unlimited contacts
- No daily sending limit
- Basic reporting & analytics
- No Brevo logo (as an add-on)
- 24/7 email support
- Business Plan:
- Starting at $18 per month
- Includes all Starter Plan features
- Marketing automation
- A/B testing
- Advanced statistics
- Multi-user access
- Send time optimization
- Phone support
- Enterprise Plan:
- Custom pricing
- Includes all Business Plan features
- Unlimited contacts
- Enterprise-grade security
- Advanced integrations
- Sub-account management
- Tailored onboarding
- Personalized support
Additionally, Sendinblue offers a Pay-As-You-Go option where you purchase email credits without an expiration date. Prices range from $40 for 5,000 emails to $1,995 for 1,000,000 emails
HubSpot
HubSpot is a comprehensive inbound marketing, sales, and customer service platform that offers features such as email marketing, marketing automation, CRM, and more. It provides businesses with a centralized platform for managing all aspects of their marketing and sales efforts, including email campaigns. HubSpot offers a range of customizable templates and drag-and-drop tools for email creation, and provides robust reporting and analytics to help businesses measure the success of their email campaigns.
In addition to email marketing, HubSpot also provides features for website optimization, social media management, and lead generation, making it an all-in-one solution for businesses looking to improve their marketing and sales results. HubSpot has plans for small businesses, as well as larger enterprises.
Pricing
- Starter Plan:
- Cost: $15 per user per month.
- Features: Includes basic marketing tools and is suitable for small businesses starting with email marketing.
- Contact Limit: Up to 1,000 contacts.
- Professional Plan:
- Cost: Starts at $800 per month.
- Features: Includes advanced marketing features such as A/B testing, marketing automation, and detailed analytics.
- Additional Cost: $45 per month for each additional user.
- Contact Limit: Up to 2,000 contacts.
- Onboarding Fee: $3,000.
- Enterprise Plan:
- Cost: Starts at $3,600 per month.
- Features: Includes all Professional features plus advanced customization, multi-touch revenue attribution, and predictive lead scoring.
- Additional Cost: $75 per month for each additional user.
- Contact Limit: Up to 10,000 contacts.
- Onboarding Fee: $7,000 (HubSpot)
These plans offer scalable solutions depending on the size and complexity of your marketing needs.
Marketo
Marketo is a marketing automation platform that offers features such as email marketing, lead management, landing pages, and more. It’s designed to help businesses of all sizes optimize their marketing and sales efforts, and provides a centralized platform for managing all aspects of their marketing and sales pipeline. Marketo offers a range of customizable templates and drag-and-drop tools for email creation, and has robust automation features to help businesses send targeted and personalized messages to their customers and prospects.
Additionally, Marketo integrates with a variety of other marketing and sales tools, making it easy for businesses to connect their email marketing efforts with other systems and workflows. Marketo caters to large enterprises and high-volume marketers, and offers a range of pricing options to suit different needs and budgets.
Pricing
- Growth: This plan is designed for small to mid-sized businesses and includes essential marketing automation features.
- Select: Aimed at mid-sized businesses, this plan adds more advanced features and capabilities.
- Prime: This tier targets larger organizations and includes more comprehensive features for sophisticated marketing needs.
- Ultimate: The most comprehensive plan, designed for enterprises requiring extensive marketing automation and customization options.
Klaviyo
Klaviyo is an email marketing platform specifically designed for e-commerce businesses. It offers features such as email list management, automation, A/B testing, template creation, reporting, and more. Klaviyo provides a range of customizable templates and drag-and-drop tools for email creation, and has powerful automation features to help businesses send targeted and personalized emails to their customers and prospects.
Additionally, Klaviyo integrates with a variety of e-commerce platforms, making it easy for businesses to connect their email marketing efforts with their sales and marketing efforts. Klaviyo provides robust reporting and analytics to help businesses measure the success of their email campaigns, and has plans for small businesses, as well as larger enterprises and high-volume marketers.
Princing
- Free Plan:
- Cost: $0/month
- Up to 250 contacts
- 500 monthly email sends
- 150 free monthly SMS/MMS credits
- Email Plan:
- Starts at $45/month for 1,001 – 1,500 active profiles
- Includes 15,000 monthly email sends
- Mobile push notifications
- 150 free monthly SMS/MMS credits
- Email and SMS Plan:
- Starts at $60/month for 1,001 – 1,500 active profiles
- Includes 15,000 monthly email sends
- Mobile push notifications
- Includes applicable SMS carrier fees
- Email and chat support
For larger lists, the cost increases accordingly. For example, handling 10,000 profiles costs about $150/month for email only and $165/month for email and SMS (Klaviyo).
SendBlaster
SendBlaster is an email marketing software that offers features such as email list management, template creation, automation, and reporting. It provides businesses with a user-friendly platform for creating and managing their email campaigns, and offers a range of customizable templates and drag-and-drop tools for email creation. SendBlaster has a number of automation features to help businesses send targeted and personalized messages to their customers and prospects, and provides robust reporting and analytics to help businesses measure the success of their email campaigns.
Additionally, SendBlaster integrates with a variety of other marketing and sales tools, making it easy for businesses to connect their email marketing efforts with other systems and workflows. SendBlaster is designed for small and medium-sized businesses, and has a range of pricing options to suit different budgets and needs.
Pricing
SendBlaster offers a straightforward pricing structure with a one-time purchase model. The cost for SendBlaster Pro is $99, which includes a lifetime license with no additional costs per email sent. This purchase also includes one year of free customer support and access to minor upgrades (e.g., version 4.x to 4.y) at no additional charge (cloudfindr) (capterra) (sendblaster).
Zoho Campaigns
Zoho Campaigns is an email marketing platform offered by Zoho, a provider of a suite of business and productivity tools. It offers features such as email list management, automation, template creation, A/B testing, and reporting. Zoho Campaigns provides a range of customizable templates and drag-and-drop tools for email creation, and has robust automation features to help businesses send targeted and personalized messages to their customers and prospects.
Additionally, Zoho Campaigns integrates with other Zoho tools, such as Zoho CRM, making it easy for businesses to connect their email marketing efforts with their sales and marketing efforts. Zoho Campaigns provides robust reporting and analytics to help businesses measure the success of their email campaigns, and has plans for small businesses, as well as larger enterprises and high-volume marketers.
Pricing
Zoho Campaigns offers several pricing plans designed to cater to different business needs:
- Free Plan:
- Up to 2,000 contacts.
- Send up to 6,000 emails per month.
- Basic email templates and reports.
- Standard Plan:
- Starts at $3 per month for 500 contacts.
- Unlimited emails.
- Includes basic segmentation, access to all email templates, basic drag-and-drop workflows, and SMS marketing add-ons.
- Professional Plan:
- Starts at $4.50 per month for 500 contacts.
- Unlimited emails.
- Advanced segmentation, advanced workflows, e-commerce features (like cart abandonment follow-ups), dynamic content, pop-up forms, email polls and attachments, batch sending, and recipient time zone/optimal open time sends.
Zoho Campaigns’ pricing is structured to offer scalability and flexibility, making it accessible for businesses of all sizes (Zoho) (neo) (Findstack). For the most current details, it’s best to refer to the Zoho Campaigns pricing page directly.
Omnisend
Omnisend is an e-commerce focused email marketing platform that offers features such as email list management, automation, SMS marketing, and more. It provides businesses with a centralized platform for managing all aspects of their marketing and sales efforts, including email campaigns. Omnisend offers a range of customizable templates and drag-and-drop tools for email creation, and provides robust reporting and analytics to help businesses measure the success of their email campaigns.
Pricing
Omnisend offers three pricing plans: Free, Standard, and Pro, each catering to different business needs and sizes.
- Free Plan: This plan is available at no cost and includes up to 500 emails per month, a maximum of 250 contacts, 60 SMS messages, and 500 web push notifications per month. It provides access to most Omnisend features, including email campaigns, forms, and basic automation.
- Standard Plan: Starting at $16 per month, this plan supports 500 contacts and allows sending up to 12 times your contact list size in emails each month. It includes all Free plan features plus unlimited web push notifications, unlimited SMS messages, and more comprehensive automation capabilities.
- Pro Plan: Priced at $59 per month, the Pro plan offers unlimited emails and web push notifications, free SMS credits equal to the plan price, advanced reporting, and a dedicated Customer Success Manager. This plan is designed for businesses with larger email lists and more advanced needs.
Pricing scales with the number of contacts. For instance, the cost for the Standard plan rises to $65 per month for 5,000 contacts, while the Pro plan increases to $90 per month for the same number of contacts.
MailerLite
MailerLite is an email marketing platform that offers features such as email list management, automation, landing pages, and more. It provides businesses with a user-friendly platform for creating and managing their email campaigns, and offers a range of customizable templates and drag-and-drop tools for email creation. MailerLite has a number of automation features to help businesses send targeted and personalized messages to their customers and prospects, and provides robust reporting and analytics to help businesses measure the success of their email campaigns.
Pricing
MailerLite offers a range of pricing plans tailored to different needs and subscriber counts. Here are the key pricing options:
- Free Plan:
- Cost: $0
- Subscriber Limit: Up to 1,000
- Monthly Emails: 12,000
- Features: Basic features including a drag-and-drop editor, automation builder, and some limitations on support and templates.
- Growing Business Plan:
- Starts at $10/month for up to 1,000 subscribers.
- Unlimited emails, up to 3 users, email support, access to templates, digital product selling, and A/B testing.
- As the number of subscribers increases, the cost scales accordingly. For instance, it’s $15/month for 2,500 subscribers, $25/month for 5,000 subscribers, and so on.
- Advanced Plan:
- Starts at $18/month for up to 500 subscribers.
- Features all from the Growing Business Plan plus advanced features like promotion pop-ups, AI writing assistant, HTML editor, and priority support.
- Scales with subscriber numbers, such as $39/month for 5,000 subscribers, and higher for larger lists.
- Enterprise Plan:
- Custom pricing for businesses with over 100,000 subscribers.
- Includes all advanced features with dedicated support and consultation tailored to specific business needs.
MailerLite’s pricing is competitive and offers significant value, especially for smaller businesses and those just starting with email marketing.
Benchmark Email
Benchmark Email is an email marketing platform that offers features such as email list management, automation, A/B testing, and more. It provides businesses with a user-friendly platform for creating and managing their email campaigns, and offers a range of customizable templates and drag-and-drop tools for email creation. Benchmark Email has a number of automation features to help businesses send targeted and personalized messages to their customers and prospects, and provides robust reporting and analytics to help businesses measure the success of their email campaigns.
Additionally, Benchmark Email integrates with a variety of other marketing and sales tools, making it easy for businesses to connect their email marketing efforts with other systems and workflows. Benchmark Email is designed for small and medium-sized businesses, and has a range of pricing options to suit different budgets and needs.
Pricing
Benchmark Email offers a variety of pricing plans to cater to different business needs:
- Free Plan: Allows you to send up to 250 emails per month to an unlimited number of subscribers. This plan includes basic features like customizable sign-up forms, basic segmentation, and the ability to set up surveys and polls. However, it lacks advanced automation features.
- Pro Plan: Starts at $13 per month for up to 500 subscribers, with the ability to send unlimited emails. Pricing increases with the number of subscribers:
- 1,000 subscribers: $23/month2,500 subscribers: $35/month5,000 subscribers: $58/month
- Enterprise Plan: For businesses with over 100,000 subscribers, starting at $611 per month. This plan includes all features of the Pro plan plus additional benefits like email white labeling, dedicated IP, and priority support (Website Planet) (business.com).
Benchmark Email also offers flexibility in pricing based on the number of emails sent per month rather than subscriber count, starting at $40/month for 10,000 emails and going up to $7,999/month for 15,000,000 emails (Website Planet) (Software Advice).
Conclusion
Email marketing tools offer businesses a powerful platform to reach and engage with their audience through targeted and personalized email campaigns. These tools provide essential features such as email list management, template creation, automation, reporting, and more. They streamline the process of creating, sending, and analyzing email campaigns, helping businesses to improve their marketing efforts and achieve better results.
However, choosing the right email marketing tool depends on various factors such as the size of the business, budget, specific requirements, and level of technical expertise. While some tools like Mailchimp, Constant Contact, and AWeber are suitable for small to medium-sized businesses with user-friendly interfaces and affordable pricing, others like Marketo and HubSpot cater to larger enterprises with more advanced features and capabilities.
Ultimately, businesses should evaluate their needs, goals, and resources to select the email marketing tool that best fits their requirements. With the right tool in place, businesses can effectively leverage email marketing to nurture leads, drive sales, and build lasting relationships with their audience.